After unveiling the artwork to his upcoming studio album Born Sinner, Cole decides to make more headlines an push his album date up from June 25th to June 18th. This is the same the same day Kanye West and Mac Miller will release their respective albums.
Read his reasoning for the date change below:
“Instantly the lightbulb [turned on]… it got real. I made one phone call to somebody that would know, just to make sure first. As soon as I got it confirmed, I was like, ‘Yo…’ The idea hit me instantly: ‘You got to go to that date’. I’m not going to sit [here]… I worked too hard to come a week later after Kanye West drops an amazing album. It’d be like, ‘Oh and J.Cole dropped too, a week later.’ Nah. I’m going to go see him on that date. He’s the greatest. So it’s like, I’m a competitor by nature so it was instant, it wasn’t even a thought.”
“It’s a definite statement about how I feel about my album, which is confident. At the same time, let’s not forget this is Kanye West. He bets 100, 1,000, whatever the perfect is. His track record is flawless. I’m only expecting an incredible album from him. But I know what I have.”